WhatsApp Gets a Shopping Button, to See What Businesses are Selling on the App

WhatsApp users will see the new shopping button on the chat screen of businesses that have a catalogue of their offerings.WhatsApp has started rolling out a new shopping button that will let users quickly look at the catalogues offered by businesses on the platform. The new button, which will replace the voice call button, will be featured directly on the chat screen to ease shopping on WhatsApp. In September, the Facebook-owned company was spotted adding the shopping button to help businesses better showcase their products and services to customers through the instant messaging app. The feature was initially seen on a WhatsApp beta version for Android. However, it is now heading to both Android and iPhone users globally.With the addition of the shopping button, which seems like a storefront icon, WhatsApp users can look at a business' catalogue directly from the chat screen. This is unlike previously when people had to tap into a particular business' profile to see if the business had a catalogue and what goods or services they offer.The new shopping button sits next to the newly designed call button and replaces the existing voice call button. Users will see the shopping button on the chat screen of businesses that have a catalogue of their offerings. This means that you won't be able to see the new button while communicating with your friends or family members on WhatsApp.Once tapped, the shopping button will take you to the business' catalogue through which you can see what goods and services you can purchase from that business. This will essentially help businesses on WhatsApp enhance discovery of their products and boost their sales.