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Google updates Play Store policies on gamified loyalty programs following confusion in India

Technology

Google has updated and broadened its Play

Store policy on gaming loyalty programs to help developers better

understand the practices that are permitted, months after confusion

about the guidance prompted some backlash in India, the biggest Android market by users.The company said

on Thursday that it now specifies guidance on gamified loyalty programs

that are based on a qualified monetary transaction in an app and offer

prizes of cash or other real-world cash equivalent perks

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