Gamified connecting rowing machine maker Ergatta raises $30M

As the world takes its first steps back to

relative normalcy, there remains a major question mark around how

profoundly our day-to-day is going to be changed for good. Nowhere does

that question loom larger than fitness. Connected home machines have

undergone a seismic shift over the past year, but once gyms safely

reopen, how much will that industry peter out?The likeliest

answer is that there will be some leveling off in the long run. However,

investors still see a lot of growth potential in the category,

extending beyond now-major players like Peloton, Mirror and Tonal. New

York-based Ergatta is the latest to receive some of that windfall, announcing a $30 million Series A this morning.This

latest round — led by Advanced Venture Partners with participation from

Greycroft, Fifth Wall, Gaingels and Hans Tung (GGV) — brings the

company’s total funding up to $35 million, including a $5 million seed

round raised in July of last year. Ergatta says the funding will go

toward developing new content, competition and social features for its

platform.