Apple Q4 results: Record quarter in India, says Tim Cook

Apple has announced another record quarter of revenues despite the pandemic, with strong performance in international markets including India. “Geographically, we set September quarter records in the Americas, Europe and rest of Asia Pacific. We also set a September quarter record in India, thanks in part to a very strong reception to this quarter’s launch of our online store in the country,” Apple CEO Tim Cook said in an earnings call following the announcement of financial results for Q4 2020.Cook’s statement on India also aligns with research firm Canalys’ data which showed double-digit growth to nearly 8,00,000 units in the corresponding quarter. Canalys Research Director Rushabh Doshi too had pointed to the direct to customer online store, though it went live only in the last 10 days of the quarter.In a release, Cook said despite the ongoing impact of COVID-19, Apple is in the midst of its most prolific product introduction period ever, and the early response to all our new products, led by our first 5G-enabled iPhone lineup, has been tremendously positive. “From remote learning to the home office, Apple products have been a window to the world for users as the pandemic continues, and our teams have met the needs of this moment with creativity, passion, and the kinds of big ideas that only Apple can deliver.”