Amazon is opening a London hair salon to test AR and other retail technologies

Amazon announced

this morning it’s opening Amazon Salon, the retailer’s first hair salon

and a place where Amazon aims to test new technologies with the general

public. The salon will occupy over 1,500 sq. ft on Brushfield Street in

London’s Spitalfields, where Amazon says it will initially be trialing

the use of augmented reality (AR) and “point-and-learn” technology — the

latter being a system that allow customers to point to products on a

display shelf in order to learn more through videos and other content

that then appears on a display screen.To then order the products,

the customers will scan the QR code on the shelf, which takes them to

the Amazon.co.uk shopping page for the item where they can add it to

their cart and check out.