After Apple’s M1 launch, Intel announces its own white-label laptop

Its long fruitful relationship with Apple may be sunsetting soon, but Intel’s

still got a fairly massive footprint in the PC market. There’s never a

good time to get complacent, though (a lesson the company learned the

hard way on the mobile front).This week the chip giant is debuting its own laptop, the NUC M15.

More properly, the NUC M15 Laptop Kit; the device is actually a

white-label system. It’s essentially a reference design so smaller

device makers don’t have to commit to the long and expensive process of

building a system from scratch.It is, as The Verge notes,

not the first time the company has created this sort of reference

design. It recently created a gaming system to similar ends. But much

like the recent MacBooks, the system is designed to offer high

performance in a package designed more for productivity.