Sustainability starts early with Greendigo

Synthetic clothing is known to have a high presence of pollutants and toxins. With their delicate skin being more absorbent, allergies, skin rashes and respiratory disorders are increasingly on the rise amongst children. Furthermore, garments made of synthetic fabrics also take a long time to decompose, thereby creating long-term pollution which will have an adverse impact on our future generations.With this background, Meghna Kishore and Barkha Bhatnagar Das, the cofounders of Greendigo, embarked upon the journey to make organic apparel the new normal. They believe that conscious decisions taken by each and every one of us will collectively move the needle on sustainability and conservation of our planet. With Greendigo, they endeavor to offer pure and gentle clothing which is not only safe and comfortable for children, but also affordable and accessible by the masses.The brand believes that children’s clothes have to be designed keeping their active lifestyle and comfort in mind. Greendigo focuses on providing everyday playtime essentials that children need in larger quantities on a daily basis. Children need a frequent change of clothes every day because of spills, dirt etc. With growth spurts, children also outgrow their clothes every few months. Greendigo addresses these common concerns by offering enduring, practical and machine washable styles for the convenience of parents while keeping the comfort and safety of children in mind. Their innovative designs such as babygrows are adjustable and great for children experiencing a growth spurt. The brand strongly believes that businesses need to run responsibly to be able to counter the environmental, political and economic challenges that plague our world today.