WhatsApp’s new Channels feature brings social media to your messaging app

Illustration: The Verge

The newest feature in WhatsApp brings a very different kind of messaging to the world’s most popular chat app. It’s called Channels, and it’s designed specifically for one-to-many broadcasts rather than conversation. The Meta-owned company calls it “a private way to follow what matters,” and names local and sports updates among the ways you might use it.

But what is a channel, really? It’s a Twitter feed, minus all the metrics and reply guys. WhatsApp has clearly noticed all the governments, transit agencies, brands, and others looking for a new (and non-Twitter) place to share their most important updates, and sees Channels as a drop-in replacement.

Channels is also a creator tool to some extent, a place for those with an audience to...

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