Valve won’t allow awards and reviews on Steam store images starting in September

Valve’s new rules will prohibit text like this on an image. | Screenshot by Jay Peters / The Verge

Valve is making a big change to the way developers can market their games on Steam. Beginning September 1st, graphical assets developers use in their store listings will only be able to include game artwork, the game’s name, and any official subtitle. Images won’t be able to include review scores, award names or logos, text that markets discounts, or text promoting a different product.

The new rules could prove to be a drastic shift for some developers, as they may rely on reviews or awards on their images in an effort to stand out from the humongous number of games available on Steam. Even some developers of well-known games will have to make changes — while writing this article, I saw promotional images of Hades and It Takes Two on...

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