Twitter is being rebranded as X

The new user-submitted Twitter logo that Musk says he’ll probably refine later. | Image: Twitter

X.com now redirects to Twitter.com, following a tweet from Twitter owner Elon Musk today, and an “interim X logo” will soon replace the Twitter bird logo. Leading up to the change, Musk spent a lot of time tweeting about it.

Around 12AM ET last night, he started tweeting — and did so for hours — about the Twitter rebrand to X, the one-letter name he’s used repeatedly in company and product names forever. It started with a tweet saying “soon we shall bid adieu to the twitter brand and, gradually, all the birds,” followed by a second tweet adding that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”

Musk then, over the next several hours, gestured at the change in between other posts and replies, tweeting...

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