Thanks, Gwyneth! MoonPay rides celebrity interest to $3.4 billion valuation

UKRAINE - 2021/11/22: In this photo illustration, the MoonPay logo is seen on a smartphone screen and in the background. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images) | Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

MoonPay, the company that lets consumers pay for digital assets with credit cards, has raised $86.7 million from a who’s who list of celebrities, including Justin Bieber, Jason Derulo, Bruce Willis, Paris Hilton, Gwyneth Paltrow, and Matthew McConaughey. The new round of investment is meant to help propel the company toward its goal of being the PayPal of cryptocurrency. The new investment brings MoonPay’s valuation to $3.4 billion, the company says.

“I realized that the creator economy was going to be a really important part of our business.”

MoonPay is probably best known for its concierge service. To put it simply: MoonPay streamlined the process of buying an NFT ape. Stars who want a Bored Ape Yacht Club NFT will often go to MoonPay...

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