Meta is expanding its paid verification badge to business accounts

Illustration by Nick Barclay / The Verge

Businesses on Meta platforms will soon be able to purchase a blue check to get exclusive features and support.

The expansion was announced by CEO Mark Zuckerberg at an event today. Earlier this year, the company announced Meta Verified for creators, a $12 per month subscription that gives creators a blue check and access to features like priority customer support and impersonation protection. Businesses can buy verification on Facebook or Instagram for $22 a month or $35 for both — an increase over creator pricing that ranges from $12 to $15. Testing on Facebook and Instagram will begin in the coming weeks, with WhatsApp to follow.

Paying businesses will get similar perks as creators, including account security features and...

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