It’s pronounced “neft”

Illustration by Alex Castro (modified Corin Faife) / The Verge

Okay, so here’s the deal.

We’re a month into 2022 and the NFT market is still scorching hot. Already this year we’ve had Coachella NFTs, Lamborghini NFTs, NFT profile pics on Twitter, NFT teasers from YouTube and Meta, and the usual raft of ill-advised NFT projects that were announced and then quickly canceled. The NFT projects keep on rolling.

It’s pronounced “neft”

As a security reporter, I tweeted that I get DM’d about NFT scams more quickly than I can write about them, a state of affairs that (sadly) looks like it’ll keep rolling too. Apparently this year I’m going to be writing “NFT” a lot, you’re going to be reading “NFT” a lot, and before we all get completely sick of it let’s get something straight:

It’s pronounced “neft.”

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