Instagram starts letting people create AI versions of themselves

AI characters in Instagram. | Meta

Meta is opening up the ability for anyone in the US to create AI versions of themselves in Instagram or on the web, with a new tool called AI Studio.

The pitch is that creators and business owners will use these AI profiles to talk to their followers on their behalf. They’ll be able to talk directly with humans in chat threads and respond to comments on their author’s account. Meta says Instagram users in the US can get started with AI Studio via either its website or by starting a new “AI chat” directly in Instagram.

In a blog post on Monday, the company writes that “creators can customize their AI based on things like their Instagram content, topics to avoid and links they want it to share.” The post goes on to say that creators will...

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