Esports and lifestyle brand 100 Thieves is laying off staff

A collection of 100 Thieves apparel. | Image: 100 Thieves

100 Thieves, a popular gaming, esports, and lifestyle brand, laid off about 30 employees on Tuesday, according to esports journalist Jacob Wolf. The cuts hit roles in sales, marketing, content and human resources as well as senior positions including chief revenue officer, director of people, director of talent, and head of partnerships, Wolf reports.

Matty Lee, the former chief revenue officer, wrote a blog post about his departure on LinkedIn. Other former staffers have been tweeting about being laid off, including one who produced and edited a splashy film released Tuesday hyping 100 Thieves’ 2023 esports jerseys.

Today was my last day at @100Thieves but not before producing and editing this piece. It's been fun and truly thankful...

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