Apple pulls its ads from X after Musk’s antisemitic posts

Illustration: The Verge

Apple has reportedly followed IBM by pulling advertising from X, formerly Twitter, as the platform’s owner Elon Musk made posts agreeing with antisemitic conspiracy theories, supporting white pride, and continued a fight with the Anti-Defamation League.

Axios cites unnamed sources in a report that Apple is pausing advertising on X, and the list is growing — later on Friday, the New York Times reported Disney would pause advertising on X, while CNBC noted the same for Warner Bros. Discovery. Paramount and Comcast / NBCUniversal have paused their ads as well, Axios says in a separate report.

The nonprofit Media Matters highlighted his statements yesterday, as well as advertisements from corporations that X placed next to pro-Nazi and...

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