Amazon Prime Day 2023 will take place on July 11th and 12th

Amazon’s Prime Day will take place in mid-July. Other retailers will likely also hold competing events around that time. | Illustration by Alex Castro / The Verge

It’s that time of year again. Amazon once again announced its annual sales event for Prime members. Amazon Prime Day officially kicks off at 3AM ET / 12AM PT on Tuesday, July 11th, and runs through Wednesday, July 12th.

If you can’t wait until the Black Friday / Cyber Monday holiday shopping season, Prime Day offers some of the best deals you can get on a range of goods. That’s assuming, of course, Amazon won’t surprise us again with another “Prime Early Access Sale” (aka, Prime Day 2.0) as it did in early fall last year.

We don’t yet know everything that is going to be on sale, but one thing is almost certain based on past trends: the best discounts will likely land on Amazon devices. Historically, we’ve seen everything from Amazon’s...

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