How One Startup Is Delivering Mentoring And Coaching To Women And BIPOC Entrepreneurs At Scale

The coronavirus pandemic had a disproportionate impact on small businesses, especially those owned by women and people of color.The Covid-19 crisis and the killing of George Floyd focused the media on highlighting the disparities attributed to gender, race, ethnicity, and their intersectionality.Women and people of color have less wealth than their white male counterparts, making it harder to bootstrap businesses. Less access to human, social, and financial capital makes it more costly and time-consuming for under-estimated entrepreneurs to start and grow their businesses. As a result, their companies are smaller and less profitable.Melisa Bradley and Georgetown University's research revealed that women and people of color churn accountants and lawyers at a four times higher rate than their white male counterparts. It is not just investors that don't get their business models! It is also those who provide professional service providers.